Monday 25 February 2013

No More Super Producers !

By Emily Stanford


In the early 2000's, the music business, specifically the communities of hiphop and also rnb, observed the visibility of what we now call the "super music producers", accounting for leaders: Dr. Dre, Timbaland, Rodney Jerkins and also The Neptunes.

What the heck is a "super producer"? Okay, the perfect answer of their difference with a "simple" producer would take on the example of what we call a "supermodel" in fashion, just like Cindy Crawford, Claudia Schiffer or Naomi Campbell. You know these legendary super-models as well as everyone else and you can see them on all the catwalks. In simple terms: safe values.

This has been the same thing in the music business: there have been "big" producers, safe values, that directed just about all the projects and were looked for by the most well known singers or rappers. This is usually safer for records label to utilize a nationally ranked music producer other than a novice. The well recognized producer furnished a lots of award winning singles, in theory. Just because right at that time generally big music producers sold discs.

But, the music business, after the starting of the decade has changed. Firstly, many people don't really pay cd nowadays.

Then the record companies offer much lesser money for a project. And of course, record companies will no longer be willing to make investments between $ 100 000 to $ 300 000 for just one single beat, as was the scenario through the golden epoch of music producers. The discs tend to not sell and world wide web grows. To surmount illegitimate downloading of their artists, record companies develop or align with with statutory download applications and try to force their existence in this online place, which has been getting away their control for such a long time.

But the rise up of the web has also made possible the emanation of loads of unknown producers as good as, if not greater than, "Super Producers".

These valuable producers have paying attention to the progression of the Web, that has allowed them to sell their beats online. Which allows them to connect and also work with singer on any local scale as well as a worldwide one. A producer from Australia will be able to advertise beats to songwriters in Japan. It may be now far better for them to get a pretty good repute with a career. For the artists, this makes a sizable difference! They are able to buy beats online in their house for their album, EP and also mixtape for affordable prices; far from those applied by the "super producers".

Record labels pay a specific attention to this modern sector. They buy beats online as well. And recently we can easily observe that some internet producers receive signed by majors.

The golden time period of super producers like the age of super model disappears slowly but surely, giving way to this brand new sector led by producers who, usually, have absolutely nothing to envy to the "super producers".




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