Sunday 17 February 2013

New Client Expectations From Photography Studios

By Dorothy Raj


Today, the digital single lens reflex or DSLR is enjoying a broad consumer base among the masses, a huge leap from its marginal accessibility in the past. This is brought by technology that gets less costly as it develops even more, of course to the joy of consumers.

But does this mean that we should stop going to pro photographers for photo services, such as those for passport photos or graduation portraits? Probably not, since photography is just partially about gear, and still heavily reliant on skill and experience.

The better question then is this: what are the new issues of professional photographers in the face of this influx of DSLR use among the previously untapped markets? The solution here is for each photographer to keep up, and this is possible by offering consistently high-quality outputs as well as more creative, beautifully crafted photo services to further encourage people to patronise his services even with their very own DSLRs.

A more sophisticated market demands an even more sophisticated set of services. If you frequently head to a studio for photography service, you may need to reevaluate the kind and quality of services you receive. This includes tack-sharp pictures, prints that are at par with expectations, and punctual delivery of services. Studios should also deliver accurate sizing of photographs, such as for Passport Photo Singapore requirements. Studios must also provide their customers with a bevy of options and packages for printing and archiving.

Studios can also choose to diversify the products and services they offer. These include offering packages that ordinary camera owners do not have access to, just like the extremely popular instant photo printing services during events (weddings, conferences, etc), or a mobile studio. Studios can also offer a bevy of portraiture services, like corporate portraiture, family and individual graduation portraiture, executive portraiture, as well as concert and events coverage. Clients are looking for services that are value-added, professional, punctual, easily accessible, and persistently high quality. Photography studios which deliver these well can easily outshine other competitors and emerge victorious in this tighter market in the long run.




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