Saturday 20 October 2012

Sidharth, Alia and Varun hailed as the perfect Bollywood fresh-faces

By Rohini Nadia


Dharma Production's heir Karan Johar will soon release his fifth directorial project, Student of the Year, and the internet has been abuzz with talk of the film's three newcomers. The movie stars Sidharth Malhotra, Alia Bhatt and Varun Dhawan making their first big-screen appearance. Also, it didn't take Karan Johar long to make his choice for the cast of his new film. Quoting Karan, "Sidharth Malhotra as well as Varun Dhawan had assisted me in "My Name Is Khan" and were involved in the process of production right throughout. Moreover they also observed me quite closely as a director. What I like about them is that they are totally different from each other, be in terms of personality or energy. I realized that they had the faces that were for cinema and it was about time that they were seen on the big screen".

According to the veteran director, his leading male actors have personalities perfect for the big screen. Known to have launched a host of directors before including Nikhil Advani, Shakun Batra, Karan Malhotra, Ayan Mukerji and Tarun Mansukhani, this is the first time Karan Johar has worked with a host of newcomers.

Giving the promotional campaign a boost, the Student of the Year team has hit social-media websites like Facebook, the micro-blogging site Twitter, Pinterest and Google+. Student of the Year's Facebook page currently boasts a 200,000-plus community. The movie's Twitter handle on the other hand has nearly 3,300 followers, keeping regular tabs on updates from the film, its cast and the veteran director Karan Johar. The team has recently shot for a publicity campaign, brought to light by Karan Johar's post on Twitter. And that's not all. For the film, the Student of the Year team has also set up a full-fledged blog, complete with all the information you'd need on Sidharth Malhotra, Alia Bhatt and Varun Dhawan.

At the school, Abhimanyu meets Rohan Nanda (Varun Dhawan), the son of a business tycoon. Arrogant and proud, Rohan locks horns with Abhimanyu. As the movie proceeds, Abhimanyu and Rohan beat all odds to nurture a friendship. To add to the mix, Shanaya Singhania (Alia Bhatt) steps into the plot. Rohan's childhood sweetheart and a girl who hates to be put down, Shanaya begins to grab Abhimanyu's attention. Things take a turn with the announcement of the Student of the Year competition. The film's three protagonists are faced with competition, envy, triumph, failure, manipulation and heartbreak as each of them then begin competing against each other to win the prestigious title.

Student of the Year will release on the 19th of October 2012. The film will have Sidharth Malhotra, Varun Dhawan and Alia Bhatt play the role of Abhimanyu, Rohan and Shanaya respectively, three students at a prestigious school who face the ups and downs of youth. The movie is a campus romance in all essence and is produced by Dharma Productions and Shah Rukh Khan's Red Chillies Entertainment.




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