Thursday 22 August 2013

The Beauty Of Italian Luxury Fashion

By Helga Stokes


Italian luxury fashion dominated Europe and grew with the renaissance. The powerful cities started producing clothing products and luxury fashion products. Textiles, purses, jewelry, robes shoes, fabrics and dresses. It was made known for its extravagance, extremely expensive accessories such as jewels, ribbons and hats and the fact that the Medicis of Florence wore them. In the 17th century the French fashion gained popularity due to its luxury dresses designed for courtiers over taking Italy in European gala market. Italy's revival came about in 1950s initiated by businessman Giovanni Battista Giorgini which saw the rise of Gucci and Ferragamo to compete with Dior and Chanel.

Whenever Italy is mentioned the idea of models and flashy cars, beautiful scenery great wine, pizza, one of a kind gelato and it collection nothing short of perfect lines of clothe lines. Italy is regarded as a gala powerhouse topping the charts followed by France, Great Britain and Japan.since its rebirth Italy started concentrating or ready to wear clothes which have become widely popular and made Italian designers names common in normal households.

From the recent to the old gala houses of Italy, there is a striking presence of emphasis on quality and elegance. Gucci, ferragano, Fendi, Trussadi, Vercase, Valentine, Dolce and Gabbana, Emilio pucci and Prada are the few among the few popular fashion houses in Italy. This is considered a family business and gala shows are used to popularize their new trends.

Among the four main capitals Milan is the leading. Milan's main upscale gala district is the quadtilaterodella moda, falleria vittorio emanele and piazz del duomo are also important. Florence hold the headquarters for Gucci, Robert cavallis and Emilio pucci. Its main upscale street is Via de' Tourabuoni. Via del Parione and Via Roma is also known for its high end fashion store. Rome houses headquarters of Valentino, Bulgaria, Fendi and Brioni not forgetting Prada, Chanel, Vercase and Dolce and Gabbana along the prestigious Via dei condotti.

The semiannual Milan gala week is a high priced event aimed at promoting the new trends by the many designers. It is held after the pairs and London gala week and then followed by the New York gala week. It is attended by buyers and editors interested in this industry.

The luxury gala houses are opening pockets and giving back to the community of their country. They have focused on improving the county for tourism. This is done by the likes of Fendi for fountain project aimed at restoring Trevi fountain. The Fondazone Prada foundation has preserving Italian culture and enliving of its historical buildings.

There is an undeniable sense of grace in wearing Italian designs ranging from the Bulgaria jewelry of exquisite design done in high craftsmanship that delicate yet distinct perfumed by Laura Biagotti, lovely shoes, amazing purses, hats or scarves. The perfect tailoring and high quality standards they are made in makes them divine.

Italians people take much pride in dressing and looking their best in looking stylish and having a neat pair of shoes ''la bella figura''. The top quality designs and uniqueness have encouraged wide acceptance of Italian luxury fashion. This is what encourages growth in this industry.




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