Saturday 25 May 2013

How To Organize Successful Fundraising Auctions

By Esther Salazar


Fundraising auctions are quite a hit in almost any place because of its ability to draw in crowds of people. After all, humans are curious in nature, and they are always wondering what surprise awaits them. More importantly, there is the assurance that all the funds raised are for a good cause.

One can say that an auction is successful if the amount of money raised hits the mark or is more than enough to cover the need. This style of profiting come in the form of bidding for items that are also donated by participants who would like to help out. If you see yourself organizing one in the future, here are tips to help you get through.

One of the main things that you should establish is what the need is, how it came to be and why people should care enough to join. If something is deemed irrelevant, then surely you would not want to waste your money on an investment that does not fulfill you. However, if you can establish the seriousness of the cause and make people empathize, then truly you can persuade them to join in the fun.

You need to tear down the barrier between you and the people simply because they might feel that the movement is not genuine. This can be solved by reaching out to them and taking time to explain what the face of the cause is. By showing the premise and the possible ways that the money can be of help, it makes it easier to cast a bid for the sole reason of helping out.

Have pure intentions and mobilize the people through the right means. You need not lament if it is not necessary to bash and express your disappointment. If you work hard enough, you can find people who will be willing to take part and bring generous amounts for the cause that you are pushing for.

Be mindful of the crowd that you are inviting in the event. If there are corporate tickets sold, most likely they will be bought in bulk and passed around to employees who will only mill around and not participate. However, this is not a good way to earn money especially if you are really hell bent on raising a high amount.

Instead of using such strategy to sell out many tickets, you should change the reward and perk system while retaining a reasonable amount for the purchase of the tickets. More importantly, you should focus your attention on people who are really involved or devoted to the cause. Some friendships might not see through this pressing need, but those who can truly vouch for the cause will help out with ample donations and bids.

There are also various types of auctions that you can mount should you wish to personalize the event. The traditional one is wherein each item is presented one by one and the event does not proceed if the previous item is not yet sold. The silent kind is another form of interaction because ballots may be drawn and bids written instead.

For people who are really into a cause, fundraising auctions are the key to accumulating donations that can support the project or movement. Individuals are compelled to get involved as long as they can relate to it and see its significance. Therefore, it is also the job of the organizers to see to it that the message cuts across perfectly.




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