There are so many photographers out there trying to make it in the seemingly saturated market. So coming up with a place where the artist can have their photography for sale that receives decent exposure is a bit difficult. Here are a few ideas to get the ball rolling.
First and foremost it is important that the artist knows who the target market is. This helps figure out where the best locations are and start forming some clients who are interested in the photos. Those that enjoy landscape photography taken in the local area, head to different companies or restaurants that show that type of art. Or for the wedding photographers, check out the different bridal stores in town and ask to leave some samples of the work.
Farmers markets, local festivals, Art fairs, and craft shows are becoming more and more popular. Take advantage of the diverse group that attends these shows and gain more exposure. Before jumping head first in, it is important to research if there is a fee to have a booth at these events, and how many photographs should be displayed. Framing and matting loads of photos can add up rather quickly. And more likely than not, the artist will only sell a few at each show. Even though there might be a rather large initial investment, it might be worth it.
Those that might be rather tight on cash though should think about throwing their own exhibition and doing some self-promoting. Find other artists in the area and see if they are interested in coming together for a night of great art. Invite friends, family and tell them to spread the word. The cost of appetizers for the guests can be split amongst the artists, and each artist does not have to have a huge display, making it cheaper.
The main step of selling photos is getting exposure. Another way to do this that is not instantly profitable is by researching local non-government organizations and donating some work to them or seeing if they need any photographers for upcoming events. Even though there is no money coming in, more people will see the work and ideally get connected later. Donating work to silent auctions is another option.
One of the most common ways to sell photos is online. This is mainly for those that are interested in stock photography. Make sure to research and see how much of the sales the company keeps and how much go back to the artist. Most companies require an account with them for no charge.
A more private way of doing this and making sure all the profits go back to the photographer, is selling the photos on the artists website. There are different websites that have this capability built in already, so do some research and see if there are any that sound ideal.
These are just a few ideas of where to have photography for sale. There are numerous other options, but it just goes case by case. Some of these places may not reach the target market, so think about where would be great places to show the work. Most importantly, persistence is key. People may not fall in love with the pieces right away, but it is just a matter of time and continually working on improving ones photography as well.
First and foremost it is important that the artist knows who the target market is. This helps figure out where the best locations are and start forming some clients who are interested in the photos. Those that enjoy landscape photography taken in the local area, head to different companies or restaurants that show that type of art. Or for the wedding photographers, check out the different bridal stores in town and ask to leave some samples of the work.
Farmers markets, local festivals, Art fairs, and craft shows are becoming more and more popular. Take advantage of the diverse group that attends these shows and gain more exposure. Before jumping head first in, it is important to research if there is a fee to have a booth at these events, and how many photographs should be displayed. Framing and matting loads of photos can add up rather quickly. And more likely than not, the artist will only sell a few at each show. Even though there might be a rather large initial investment, it might be worth it.
Those that might be rather tight on cash though should think about throwing their own exhibition and doing some self-promoting. Find other artists in the area and see if they are interested in coming together for a night of great art. Invite friends, family and tell them to spread the word. The cost of appetizers for the guests can be split amongst the artists, and each artist does not have to have a huge display, making it cheaper.
The main step of selling photos is getting exposure. Another way to do this that is not instantly profitable is by researching local non-government organizations and donating some work to them or seeing if they need any photographers for upcoming events. Even though there is no money coming in, more people will see the work and ideally get connected later. Donating work to silent auctions is another option.
One of the most common ways to sell photos is online. This is mainly for those that are interested in stock photography. Make sure to research and see how much of the sales the company keeps and how much go back to the artist. Most companies require an account with them for no charge.
A more private way of doing this and making sure all the profits go back to the photographer, is selling the photos on the artists website. There are different websites that have this capability built in already, so do some research and see if there are any that sound ideal.
These are just a few ideas of where to have photography for sale. There are numerous other options, but it just goes case by case. Some of these places may not reach the target market, so think about where would be great places to show the work. Most importantly, persistence is key. People may not fall in love with the pieces right away, but it is just a matter of time and continually working on improving ones photography as well.
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