Sunday, 26 May 2013

How To Run Auction Fundraisers Successfully

By Esther Salazar


Organizing any auction fundraiser is never always the easiest strategy of raising money. It necessitates plenty of effort to come up with a perfect plan that can definitely pull in a throng of potential bidders. The "things to do'' list of auctioneers can be quite daunting unlike what many people think of such. Getting into the challenge is no joke, but for somebody in charged for the project, the following words of advice can help fire up a successful funding.

Make clear with the key intention of the organization. It is necessary for an organizer to put a face on this event. Thus, one has to identify the aims of the event by having an effective presentation which illustrates where the money really goes. Bidders will not be interested in participating not unless they have the idea about the event. Advertising this all over the community definitely helps.

Be professional with the use of word. One have to know how powerful certain words are. Labeling of event must not just be based solely on how it is hoped to be done all along. A gala might only mean a lavish social gathering of social butterflies. It is more practical to use "auction'' or "fundraiser'' for the guests or attendees not to be confused.

Establish stringent protocol for the crowd. Obviously, a credit card is not too far from an instant cash or a checkbook. However, it is crucial for an event host to be clear with the guests that a standard fundraiser is rather done in debit not in credit.

Follow a certain auction type. There are two types of bidding: live and silent. Live auctions involve large groups of bidders each one sees who they bid against with. The one bidding the highest will be the one that wins. On the contrary, silent auctions involve the use of numbers making bidders become anonymous to others.

Look for auction items that have unique value. Bidders never bid for the event's sake or the organization's cause alone. They bid because of two critical intentions: to help fund the project and get something great in return. Therefore, auctioneers need to scout out something with true tangible value that bidders are enthusiastic about.

Start bidding at a perfect time. A perfect timing is necessary for everything. Auctions usually start with banquets and end up with some social conversation among participants. While auctioneers can never get down right to business, it is necessary to observe everyone's mood and do this just before everyone gets bored and leave.

Money is always more important than ambiance. The very intention of having this event is to raise adequate amount for a very important cause. The room's ambiance may seem to attract bidders but this is never always the case. Great sound system will be very helpful, though.

Procurement form must be prepared. Procurement of items has to be done in the most professional manner. Copies of records about the items to be auctioned should be prepared before the auction fundraiser for auctioneers as well as bidders to steer clear of potential conflicts.




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