Tuesday, 3 June 2014

Important Issues To Look At When Marketing Maui Made Products

By Marci Glover


In order to increase the sales of a particular product, you must be ready to carry out an effective advertisement which will enable you reach out to as many people as possible. There are certain elements which are essential in advertising. This article highlights on some of the essential elements to be considered when advertising Maui made products.

The first factor to consider is the potential consumers of the product being marketed. You cannot go out to conduct marketing if you do not know the kind of people to target with the marketing. Therefore identifying the potential consumers will enable you to clearly come up with an effective strategy to be used for the marketing.

The other essential element is in regard to the suitability of the place where the sales is being conducted. If you do not have a premise where the public can access the advertised product, it is important that you identify a premise and stock it with the products. The suitability of the location of the premise will also greatly contribute to the success of the marketing.

The first thing to look at is the available funds. The funds available will help you decide on the best strategy which is affordable according to your budget. The second thing to also look at is competition. Your strategy must be able to address the competition you are likely to face.

Insecurity will scare people aware from coming to the premise to get the products. Insecurity in the area is will also pose security threat to the business hence will also affect the marketing. It is therefore important that you consider going for a place which is secure. The third one is on accessibility. You must also ensure that the place where you are going to make the sales from can be accessed easily through various means of transport.

You must make the product available to those who may be interested in buying. It will be a waste of time to conduct the marketing then you fails to make the product available. Therefore the suitability of the area where the products are being sold is very crucial to the success of the marketing. The suitability of the area will depend on the following things.

The first one is the security. If the place is secure it is considered as being suitable. On the other hand if the place is insecure, then it is considered as being unsuitable. The second one is the accessibility of the place. A place which is accessible is considered as being suitable. On the other hand a place which is difficult to access is considered as being unsuitable.

The other important issue to look at is the price at which the product is being sold. That is the selling price. This price is also significant in marketing hence you must ensure that the price you come up with is one which is very appropriate. You must ensure that your prices are favorable and at the same time you are able to make some profits from the sales you are making. These issues will guide a marketer in ensuring that the marketing they conduct is effective.




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