Friday, 7 June 2013

The Tips To Optimizing Your Piano Music Website's Appearance

By Benny Roye


Making a piano sheet music website is relatively simple. Taking that site and driving it to success is a lot more hard work. Just having a great design and good content isn't enough. You need to ensure that people out there know that your site exists using marketing and SEO strategies that will pay off. Follow the tips below and drive that traffic to your site through higher visibility.

One of the best branding methods on a piano sheet music website is to include your business logo on the home page. According to studies, visitors spend an average of 6 seconds concentrating on the header of the home page for its images and graphics. Your logo in the correct place can aid create a strong impression.

A picture's worth a thousand words, even a crummy one! Even if your art skills leave something to be desired, you will more effectively communicate the direction you want to go in if you have some sort of visual aid for a graphics artist. You can then show them the main components, colors, and overall feel you want in a logo without them having to guess at it, and will ultimately end up with something you'll be much happier with.

If you want a popular piano sheet music website, you have to use Search Engine Optimization (SEO) techniques. Learn the basics so that people can find you in their routine Google, Yahoo and Bing searches. You need to be savvy with keywords, manage your links well and be relevant - if you accomplish all of these, you'll start showing up closer and closer to the top of people's searches.

The navigation of your piano sheet music website should be capable of directing your visitors to products and services they are looking for. So, you should work out on your navigation before starting the work on the website. Your visitors should come to know instantly where to go as soon as they look at your home page.

You must know where to place your ads for getting maximum revenue. And, for this, you can study from the advertising heat maps. You should understand the relation between so many ads and irritating visitors, and also between having less ads and getting less revenue.

Don't use Flash. If you can't live without it, keep it to a minimum. Search engines can't index information that's in Flash, Flash isn't available to many smart phone users, and it can really slow down your web page. There's too much that can go wrong with using Flash - it's better to just avoid it.

If you must use Flash, keep its presence to a minimum. Apple products such as iPhones cannot read Flash content and Flash heavy sites will slow down load time on PCs as well. In order to create a successful piano sheet music website, users must be able to access your site across platforms and your site's availability should not be limited to those with a faster internet connection.




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