Friday, 4 January 2013

Free Product Samples And Increasing Awareness

By John W. Shields


Free Product Samples Can Turbo-charge Sales Plenty of people ask why stores give out free product samples although it makes an enormous added cost.

Yes this practice is definitely not cheap as it requires quite a bit of spending to do. That is why the accounting team and the marketing team would often argue about this. The accountants always are against extra spending that may or may not increase sales because it has a fifty percent chance of succeeding. The marketing and sales team, however, view this as an investment that will bring in more buyers which will definitely result in more profits for the store.

However this is an highly great misunderstanding among clients. Yes this practice is clearly not inexpensive as it must have plenty of spending to do. That is why the accounting team and the selling team would consistently disagree about this.

The accountants always are against further spending that might or might not turbo-charge sales as it has got a 50 p.c chance of succeeding. The selling and salesforce nonetheless view this as an investment that may bring in more purchasers which should definitely result in bigger profits for the store. Now the #1 thing this campaign would do is to naturally bring awareness. Free Product Samples will always excite shoppers which definitely would bring them to the store.

Nobody can resist a freebie, which explains why a seller who wants his brand known won't hesitate in giving out a sample. It might make a fuss which will attract a large number of people.

So when the samples bring the people in, the salespeople will have a very good opportunity to keep them there. The salesman may explain more about the products to the buyers and may also make friends with them so that they will buy more in the future. Basically, this type of campaign will grab the full attention of the buyer so that the salespeople can nail him.

With this, the establishment will be able to create a relationship with the buyer. When this happens, obviously the buyer will definitely come back and eventually become a regular customer. He may even bring his friends over and let them try out the products.

So although it's a large cost in the near term, long-term, it'll harvest plenty of fruits. By giving out free product samples , one will certainly gain lots of devoted buyers. This could naturally transliterate into sales and profits.




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