Thursday, 9 August 2018

The Finer Points Of Indie Rock Music Video Promotion

By Eric Stone


Music moves people. In cases of people who exercise with a dedicated workout playlist, this is to be taken literally. But music is also an artistic expression, the language of the soul, so to speak.

Humankind has looked to something greater than itself. Not something to look straight at, but to look up to. It used to be the gods of old. The words and gospels of these divine beings bestowed upon the grateful masses by prophets and priests. But that was the past. Tempus fugit. Times flies. The march towards progress is inevitable and no man or industry no matter how iconic is safe from it. The prophets and the priests found themselves being replaced by entertainers and others. But some of these entertainers are more akin to underground cults than outright religions. But they still get their gospels out there with indie rock music video promotion.

Indie rock means independent rock. These are bands or acts who are not signed to a major record label and thus go without the resources that a major record label can provide. These resources include producers, sound mixers, and a recording studio, not to mention the financial backing that could produce videos, merchandise and fund tours.

Breaking out is never easy. Many artists can have the full backing of a record label, and that includes the hype machine, and still fall flat on their face. There is no secret to success, no formula to stardom. What does wins fans over for one performer may not work for another.

But social media has made all kinds of things possible. Singers and bands have reached the highest levels of fame by starting out with nothing more than page where they uploaded their songs onto. In this new day and age, social media is also the most effective way to promote an up and coming act.

Of course, nothing makes a band more popular than a good performance. As such, touring venues is extremely important to the success of failure of a musical performer or group. In fact, the majority of income for musical performers comes from touring. It also allows an act to spread their metaphorical wings and introduce themselves to new listeners.

But getting back to the actual video itself. Anyone can record a music video nowadays. The only items that are necessary are a good phone with a camera and a computer. A halfway decent video can be an exorbitant cost however.

But above all else, the song should be good. Fans can forgive a crappy video. In fact, most people will only play a video in order to listen to the song.

Life can be rather plain. But there are moments where it can be spiced up. But those moments are just that, moments, and they are fleeting. If they are recorded, then they can be relived.




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