Thursday 30 August 2018

The Ins And Outs Of Becoming A Successful Concert Promoter

By Paul Long


If you love music, and want to make a career out of it in some way, you need to start planning early. You don't necessarily have to become a musician to realize your dreams. There are other areas of the field you can enter. You could become a concert promoter for instance. You will need to develop a number of skill sets if you want to be successful at this job. It requires communication, marketing, management, logistics, and being media savvy, among other things.

A college education is not a prerequisite for this kind of career. Whatever level of education you achieve will require knowing how to write well however. You may not be a natural writer. If not, you will need to take some courses in English vocabulary, grammar, and sentence structure. You must be able to write good press releases. You have to learn what makes compelling copy. A love for reading will put your ahead of the game.

You will have to hone other skills before you can even be considered for a job promoting concerts. You might start a blog about the music and club scene in the town where you're attending college. It is important to learn how to take good photographs in nightclubs and how to manipulate those photos to improve the quality and make them stand out. You can post the best pictures on social media.

Successful promoters all agree that anyone who is interested in this business must first become a performer. You can take up an instrument or learn how to DJ. Whatever you decide, it is important to stick with it, so you will understand how the performers you book think and what is involved with putting on a show. You should be able to set up band gear and break it down.

When you start applying for a job in the field, you must be able to present a relevant resume. Managers will be looking for writing samples like blogs. These will be invaluable to them when deciding on the best candidates at the entry level. Successful applicants will know how to create spreadsheets and edit graphics.

To become successful in this business you have to be detail oriented. You must decide what kind of promoter you are going to be. Some just want to throw parties, and others specialize in booking celebrities into clubs.

The best promoters started out going to shows in all different genres. They attended rock concerts and operas, jazz clubs and electronic dance music festivals. They watched what happened between sets, how many drinks the bartender sold, and what kind of security groups used.

You will learn a lot of skills along the way. You will learn to be an effective marketing manager and discover the best ways of handling the wide array of volunteers necessary for big events. If you are a music lover and have a knack for what attracts audiences, you can become a successful promoter.




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