Forever Living business-builders: Do you want to know what it takes to become a top 3% earner?
If you seek to become a top earner, the way to do it is to implement a promotional plan that puts your message in front of thousands of people - not merely a handful of friends, family members and people you know.
It's imperative you master the basics of marketing- like any real business
Here are 3 ways top earners dominate today:
- Get Trained How To Market
Move beyond the short-term make a list of friends and family tactics most network marketers practice. Use real marketing. Once you run out of friends and family to prospect, you are going to need to use real marketing to grow your business.
Purchasing leads and business cards, and setting up your company-provided replicated website seems like marketing. These are just marketing tools, and some are not very effective. Rock-solid marketing consists of a few elements:
Identify Your Target Market: Who is your target market for your Forever Living opportunity? People who own businesses? Broke people who need to make money? Focus on frustrated network marketers who seek solutions to their business problems. Network marketers won't waste your time with stupid questions about whether this is a scam, a pyramid, etc. People in network marketing have signaled they are willing to put a monthly product purchase onto their credit card.
Position Yourself Strategically: Thousands of people are promoting Forever Living. What unique value do you provide? Clarify your unique selling proposition. (U.S.P.)
Promotion Strategy: Once you run out of friends and family to prospect into your Forever Living business, how will you generate leads? Use a proven online marketing system that teaches strategies to generate leads online.
Follow-Up: Once you generate a lead, how will you follow up? Be sure to use both live phone calls as well as automated email to follow up with leads.
- Marketing Is More Critical Than Duplication
Traditionally, network marketers in opportunities like Forever Living are taught to keep their business-building activities extremely simple and duplicable by others Marketing Is More Critical Than Duplication People in network marketing companies such as Forever Living are told they need to keep everything they do simple so people in their Forever Living downline can duplicate these activities.
How effective is this strategy to keep everything simple so other can duplicate it? For a very small percentage of marketers, this strategy is effective. But for the masses of network marketers in opportunities such as Forever Living, keeping all the activities in their business simple will NOT necessarily promote duplication.
Check out these facts:
- Only about 1 in 5 people in your Forever Living downline will sponsor anyone else.
- Of those that do sponsor people, most will only sponsor 2-3 people total.
- 80 percent of people in your Forever Living organization will sponsor zero people...that's right: zero!
The keep-everything-duplicable strategy that network marketers in Forever Living are taught (like some ancient gospel) actually only causes 20% of the people to sponsor anyone...and they tend to sponsor a tiny number of people!
The strategy to keep-it-simple sounds great but in practice does NOT invoke high levels of duplication and creates problems very few people ever recognize. The most common way to keep it simple is to use warm market recruiting, which is to approach family and friends and present the Forever Living business opportunity to them.For decades network marketers have been teaching this strategy not because it's the best but because its the most simple...but simple does not mean effective!
This strategy can actually lead to people quitting Forever Living. Once people run out of others to talk to within the first 30-90 days, they will often quit Forever Living because they have NO CLUE how to perform the one activity they must rely on to build a business: advertising and marketing to generate consistent lead flow. The second problem this friends and family approach creates is it repels high caliber prospects. Ideal prospects for a Forever Living business, people with transferable skills and large personal and professional networks such as real estate professionals, professional salespeople, and other business people tend NOT to want to approach family and friends about their opportunity. Many professionals want to protect their reputation and do NOT want to introduce their friends and colleagues to an opportunity that they just got started with such as Forever Living.
So should you begin by approaching friends and family about your Forever Living business? Sure. But you must learn to market in order to build a real business because you WILL run out of leads. Your best prospects are likely going to want to market their business professionally, not pester friends at cocktail parties. Learn to market online and you can grow a Forever Living business with less duplication, while you attract higher caliber prospects into your business. If only a few high caliber team members learn to market Forever Living online, you could build a very large Forever Living organization.""
- Connect With Like-Minded People
Understand that having a job and building a Forever Living enterprise are extremely different. Rather than depending hopelessly on a job to make you rich, you're building a long term enterprise.
After a while, almost no one is going to understand what the heck you're doing. Here's the sort of nonsense you'll hear:
- Why don't you focus on a job like everyone else?
- When are you going to make money?
- You'll never make any money doing that!
These cynical comments come from ignorance. You must protect your mind from being influenced by these naysayers. Make sure you drastically limit the amount of time you spend around people who don't understand what you're doing. You'll gain friendships and have more fun.
Find other people building a network marketing business. Find and go to local and national events for network marketers in Forever Living. Connect with a few top leaders in Forever Living or other companies. They are often energetic, support people.
Use Facebook to connect with networkers. Don't even mention Forever Living to them, unless they ask what you promote. Keep it real, and just have conversations. Your income is going to be the average of the 5 people you spend time with the most. Choose your friends wisely!
If you seek to become a top earner, the way to do it is to implement a promotional plan that puts your message in front of thousands of people - not merely a handful of friends, family members and people you know.
It's imperative you master the basics of marketing- like any real business
Here are 3 ways top earners dominate today:
- Get Trained How To Market
Move beyond the short-term make a list of friends and family tactics most network marketers practice. Use real marketing. Once you run out of friends and family to prospect, you are going to need to use real marketing to grow your business.
Purchasing leads and business cards, and setting up your company-provided replicated website seems like marketing. These are just marketing tools, and some are not very effective. Rock-solid marketing consists of a few elements:
Identify Your Target Market: Who is your target market for your Forever Living opportunity? People who own businesses? Broke people who need to make money? Focus on frustrated network marketers who seek solutions to their business problems. Network marketers won't waste your time with stupid questions about whether this is a scam, a pyramid, etc. People in network marketing have signaled they are willing to put a monthly product purchase onto their credit card.
Position Yourself Strategically: Thousands of people are promoting Forever Living. What unique value do you provide? Clarify your unique selling proposition. (U.S.P.)
Promotion Strategy: Once you run out of friends and family to prospect into your Forever Living business, how will you generate leads? Use a proven online marketing system that teaches strategies to generate leads online.
Follow-Up: Once you generate a lead, how will you follow up? Be sure to use both live phone calls as well as automated email to follow up with leads.
- Marketing Is More Critical Than Duplication
Traditionally, network marketers in opportunities like Forever Living are taught to keep their business-building activities extremely simple and duplicable by others Marketing Is More Critical Than Duplication People in network marketing companies such as Forever Living are told they need to keep everything they do simple so people in their Forever Living downline can duplicate these activities.
How effective is this strategy to keep everything simple so other can duplicate it? For a very small percentage of marketers, this strategy is effective. But for the masses of network marketers in opportunities such as Forever Living, keeping all the activities in their business simple will NOT necessarily promote duplication.
Check out these facts:
- Only about 1 in 5 people in your Forever Living downline will sponsor anyone else.
- Of those that do sponsor people, most will only sponsor 2-3 people total.
- 80 percent of people in your Forever Living organization will sponsor zero people...that's right: zero!
The keep-everything-duplicable strategy that network marketers in Forever Living are taught (like some ancient gospel) actually only causes 20% of the people to sponsor anyone...and they tend to sponsor a tiny number of people!
The strategy to keep-it-simple sounds great but in practice does NOT invoke high levels of duplication and creates problems very few people ever recognize. The most common way to keep it simple is to use warm market recruiting, which is to approach family and friends and present the Forever Living business opportunity to them.For decades network marketers have been teaching this strategy not because it's the best but because its the most simple...but simple does not mean effective!
This strategy can actually lead to people quitting Forever Living. Once people run out of others to talk to within the first 30-90 days, they will often quit Forever Living because they have NO CLUE how to perform the one activity they must rely on to build a business: advertising and marketing to generate consistent lead flow. The second problem this friends and family approach creates is it repels high caliber prospects. Ideal prospects for a Forever Living business, people with transferable skills and large personal and professional networks such as real estate professionals, professional salespeople, and other business people tend NOT to want to approach family and friends about their opportunity. Many professionals want to protect their reputation and do NOT want to introduce their friends and colleagues to an opportunity that they just got started with such as Forever Living.
So should you begin by approaching friends and family about your Forever Living business? Sure. But you must learn to market in order to build a real business because you WILL run out of leads. Your best prospects are likely going to want to market their business professionally, not pester friends at cocktail parties. Learn to market online and you can grow a Forever Living business with less duplication, while you attract higher caliber prospects into your business. If only a few high caliber team members learn to market Forever Living online, you could build a very large Forever Living organization.""
- Connect With Like-Minded People
Understand that having a job and building a Forever Living enterprise are extremely different. Rather than depending hopelessly on a job to make you rich, you're building a long term enterprise.
After a while, almost no one is going to understand what the heck you're doing. Here's the sort of nonsense you'll hear:
- Why don't you focus on a job like everyone else?
- When are you going to make money?
- You'll never make any money doing that!
These cynical comments come from ignorance. You must protect your mind from being influenced by these naysayers. Make sure you drastically limit the amount of time you spend around people who don't understand what you're doing. You'll gain friendships and have more fun.
Find other people building a network marketing business. Find and go to local and national events for network marketers in Forever Living. Connect with a few top leaders in Forever Living or other companies. They are often energetic, support people.
Use Facebook to connect with networkers. Don't even mention Forever Living to them, unless they ask what you promote. Keep it real, and just have conversations. Your income is going to be the average of the 5 people you spend time with the most. Choose your friends wisely!
About the Author:
Ricardo Interpemian has coached thousands of people how to build businesses such as Forever Living.
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