Friday 29 August 2014

Colorful, Innovative And Practical Naartjie Kids Clothes

By Harriet Porter


The word naartjie is used by South Africans to refer to a type of citrus fruit with a bright color and sweet taste. Naartjie kids clothes brand was named after this fruit and like the namesake, it is quite unique. The company started off very small in 1989 and it soon began attracting attention. Today it has grown into an international company with stores in the United States and the Middle East as well as all over South Africa. It also has an online presence and its e-commerce sites are expanding.

The brand is innovative with a unique fresh flavor and bright colors, just like its namesake. The playful clothing is designed to be kid-friendly. The garments are not only trendy and fun but practical and durable too.

Primarily natural fabrics which have been pre-shrunk are used to make these garments. The clothing is dyed only once it has already been made up and this ensures a vibrancy of color. Clothing dyed like this also has a soft, complex visual appeal that cannot be matched by piece died goods. The clothing is rugged enough to endure active days of playing but is also very soft and comfortable.

Global trends are taken into account in the production of new collections. These are created on a yearly basis. Despite the fact that new designs and prints may be used, care is taken to keep the consistency of the brand.

From line to line, attention is paid to the tiniest detail of design. There is a continuity of design and color so much mixing and matching can be done to make up outfits. The range includes items for newborns, babies and girls and boys up to ten years old. Dresses, bottoms, tops and sleepwear are all available as well as accessories like footwear.

Quality is very important and this is evident at every stage of the process from design, choice of fabric and actual construction to final quality control before garments are considered ready to sell. Special care instructions are attached to each garment and it is important to follow these. As long as proper care is taken, the clothing will last for many years.

Going to one of the e-commerce sites offers a simple way of purchasing clothing from this brand. Once a particular garment has been selected, the right size can be determined by referring to a sizing chart available on the site. Downloading a foot measuring guide offers a way of determining correct shoe size. Payment can be made by securely via Payfast using internet banking or a credit card.

This company started in 1989 and after opening its first shop at the Victoria and Albert Waterfront in Cape Town in 1992 it did not look back. The brand attracted an international following and today it has many loyal customers throughout the world. The e-commerce sites are currently looking to expand into more territories. The regular production of new collections and many fun promotions make a good reason to visit a store or go online.




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