Monday, 13 July 2015

E3 & What Game Design Students Should Know

By Jennifer Marie Anderson


E3 has come and gone and I can't help but feel saddened. Considered to be the most exciting week for video games enthusiasts everywhere, we crave big announcements from this event, which we have received quite a number of. With that said, there is always next year, which is exactly what game design graduates should be aware of. For those who are looking to get involved in this industry, here is how you can benefit the most from E3.

To start off, make sure that you have a firm understanding of social media usage. To say that this matters would be an understatement, especially in this day and age where virtually everyone uses the likes of Facebook, Twitter, or what have you. During the course of E3, you should stay involved, posting news and updates as they occur. When you're able to keep everyone in the loop, even those who weren't able to attend, you make that much more out of this particular event.

E3 is built upon the announcements, as they relate to video games. I believe that this is especially true when given the massive amount of hype surrounding different releases. When they are given the biggest platform imaginable, it goes without saying that more people will tune in and listen. E3 is one of the best ways to get people interested in new projects, not to mention those which have already been in development, so play your proverbial hand only when the time is right.

Updates matter after E3, which is what you should be mindful of as a game designer. Even though this particular event has one of the biggest platforms for news distribution, the momentum will only last so long if people aren't kept in the loop. What this means is that you should offer regular updates, provided there is sufficient news worth sharing with the public. If such an endeavor is taken up, the likelihood of finding future success will be greater.

There's no denying the fact that, in the broad video game industry, E3 is an event that truly matters. I believe that few can argue with this point, especially when it comes to the numerous news stories which are associated with said event. However, it only comes around once a year, meaning that both new and experienced minds in game designers have to make the most out of this. The points mentioned earlier are just a few ways for this to be done.




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