Thursday, 10 April 2014

All About Corporate Art Collections

By Anita Ortega


When a company would purchase a set of expensive artworks or paintings from an art dealer, many people think that this is a waste of time and money. What many actually do not know is that these having these paintings in the office actually does serve a purpose. Corporate art collections actually have the power to give the company a very good image to the public.

Now the main reason as to why the corporations would want to put artworks there in the office is so that they can maintain a good image to the public in general. Of course these artworks do a lot for the image of the corporation as they are actually tools for marketing the name of the company. So even if one would think that this is a bad way to spend money, there is actually a deeper reason behind the purchase.

Now as stated above, the main reason would be to have a good image for the people visiting the office. If one owns a corporation, he has to definitely make sure that the corporation exudes classy vibes that would definitely leave an imprint in the minds of the public and visitors in the office. It is for this reason that they buy expensive paintings so that they can project to the public that they are a classy and professional entity that people can trust and respect.

Now this is only one of the positive effects that the paintings would have on visitors. Another positive effect that these paintings would have on the visitors is that they would help the visitors relax while they are either waiting for a meeting or working. Looking at paintings can actually be very relaxing and would therefore help visitors feel at home while they are inside the office.

Of course the visitors are not the only audiences of these artworks but even the workers in the office as well. Not only do paintings have a calming effect but it also has an effect on humans that would actually stimulate brain activity. In fact, workers who are exposed to artworks are said to be able to work better.

Now stress is one thing but overall brain function is another thing. Other studies have shown that art not only has a calming effect but it also has a stimulating effect on the brain. Because the brain is more stimulated after looking at art, the brain tends to now become more creative, innovative, and more efficient in work.

Now in some sense, the corporation is also helping the culture of the country by hanging these paintings in their offices. If they would buy works that were made by a local artist, then they would be helping people learn more about the culture behind the painting. Hence they would be helping the culture of the country where the painting came from.

Now aside from that, the corporations are also promoting the world of art. Nowadays, a lot of people do not pay attention to classic art forms anymore because the world is more concentrated on digital art. Corporations can help bring back the interest in classic art by giving them exposure in the office.




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