Sunday, 9 February 2014

Gorilla Music Review

By Doug Davis


With so many clubs and production companies booking live bands, how does a local band know who to work with and who to avoid? In reality, there are very few bad concert club or bad production companies, but they are out there.

Look into their Better Business Bureau report. The BBB will rate a business on a sliding scale from an F to an A+. Any club that has an A plus rating is doing a fine job. The BBB is really hard on businesses and it is especially hard for a promoter or concert club to have a good rating with them.

The BBB scores businesses on the number of complaints they get and whether those complaints are resolved. Most concert clubs deal with thousands of bands each year and probably over one hundred thousand concert goers. That is a tremendous number of people that they need to keep happy each year. Any club with an A rating or even a B rating is most likely a top notch establishment.

Take for example Gorilla Music based out of Cleveland Ohio. They book about twenty shows a week that all have about ten bands per show. They have an A+ rating with that BBB and have only have three complaints (all resolved) in over seven years. That is an amazing feat. They also have great reviews all over the net. Search for Gorilla Music Review and you'll find a bunch of testimonials and other positive information on them.

Anther similar company called Afton Entertainment doesn't have a good of a score as Gorilla Music does, but they work with hundreds of concert clubs all over the country. This is also a good indication that they are a good company. The music business is a small industry and things get around fast. If Afton was an unethical company it wouldn't be possible for them to work with so many venues.

So first look at their BBB rating, and then see what other reputable clubs are working with them. If you're looking for referrals make sure you're asking businesses for referrals. Asking some strange band from down the street about a club can be helpful. However, take anything they say with a grain of salt as it's not going to mean as much as another reputable business source.




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