Wednesday, 5 February 2014

Consistent, Decisive And Unswerving Corporate Writing

By Serena Price


In corporate writing, where we are and who we are with can make a big difference to how sure we feel in expressing our views and so developing our skills. The equality of relationships can also impact on how comfortable we feel about contributing to discussions and debates. Writers can agree to differ, but debate becomes problematic if it is hampered by anyone who is not open to listening to other viewpoints or who does not consider at all that there may be a different approach or perspective.

It is important to apply the same rigor to your own writing and presenting, as you do when analyzing source materials. Use a simple checklist to help you ensure you are demonstrating your skills of in your presentations. It can help you to see how you can develop your work further. You can also ask your peers to critically appraise your work, helping you to get fresh ideas about how you can enhance your work.

It is important to make sense of what you read, see and hear so that you can work out what information is good quality and should guide your practice, and should not. There is a large amount and many types of information available, and this is of variable quality. You need to be able to make sense of the information that you use in practice and in your corporate writing.

Useful websites are likely to be those that are produced by a recognized professional body or client group. These might contain guidelines for practice, updates on professional issues and matters of concern to client groups. You will also see blogs and professional opinions which may offer fresh and rapidly changing information.

Sometimes you can access academic journal articles on the internet from a simple search using a search engine such as Google or Yahoo. Discussion between professionals about information or research that has been critically appraised is likely to be helpful. However, it is not always the case that information will be critically appraised by practitioners.

There is a need to be critical of what you read, see and hear, and you therefore need to question what you are told in practice rather than accepting what your mentor tells or shows you. If you stop to think about this, the implications are enormous. If information or advice is not critically appraised or is based on unfounded rumor, and is then passed unchallenged from one professional to another, we will not be demonstrating evidence-based practice.

Be clear about the focus of your presentation, and keep to this focus throughout. Avoid getting distracted and steer clear of discussing information and ideas that are not relevant. Express yourself clearly, using simple terms and do not assume that your audience will understand complex language and terminology, or abbreviations.

Others provide ideas, theoretical models and frameworks or opinions on a topic by leading experts. The main thing is to ensure that you have seen the most appropriate source for your purpose. This is because when you are starting to study a topic. It is usually most helpful to have an overview rather than to start by focusing on corporate writing without the necessary skills.




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