Thursday, 7 November 2013

How To Choose Graphic Display Systems

By Allyson Burke


Trade exhibitions and events can be great for promoting a business. However you need to ensure that people can see your advertising and branding. The best way to ensure this is to use the right graphic display systems.

There are a number of different options. What you choose depends on the needs of your business. If you attend a lot of events you want something that is portable that can be easy to put up. However if you only attend a few you may want something that can be constructed.

Whatever you choose sturdiness is important. If you put up a roller display or one that stands up you want to be sure it does not lean. The company ought to be able to offer a no lean guarantee to prove that the display will not fall over. This is especially bad if this is the sign that is pointing people toward your business.

What you choose depends on the event. You may have a single table or a booth people can physically enter. You may choose to put something on the side or have it behind you. What you go for ultimately depends what works and what does not work for your business. Often there is a bit of trial and error involved before you find the right options.

If you choose something that is fixed it is best to make it from a sturdy material. Metal is usually best. Remember if you are ordering one online to check the specifications. If it is too small then it will look strange on a larger table or booth. If it is too large then it will not fit and you may not necessarily have the space available to show it off. In some cases it may be possible to rebook and get a larger space. This is worth checking as far in advance as possible.

Ideally you want to arrive at an event with plenty of time. This will give you the chance to set up. You can look at a display and see how it looks from the point of view of someone walking past. You can then adjust it as necessary. Ideally you want it to be properly fixed on so it does not fall off.

You may also want to consider portable options. Roller displays that can be carried are best if you go to a lot of exhibitions. Other types can be inflatable and others could be constructed as required. It can take a little trial and error but with customer reviews and feedback you can often find an appropriate option.

There are various companies that produce graphic display systems. It is worth comparing a number of them to see which is most appropriate for your requirements. Use your regular search engine to compare the various options available to you and the best one to suit your event needs.




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