Friday, 11 October 2013

Have All Eyes On You With Electrofur

By Catalina Nielsen


Every year, thousands go to the desert in Nevada to express themselves at Burning Man. This arts event is a great place to inspire and be inspired. Lovers of quirky and unusual clothes can be seen everywhere but if you really want to be the center of attention, you need an ElectroFur garment, inspired right here at Burning Man.

The earliest humans wore the pelts of animals to keep warm. In some regions, for instance the Russian steppes, fur is still the material of choice for those who need to be outside in the extreme cold. Over the years, the fashion industry started embracing fur as well, especially because it signifies pure luxury.

While fur is certainly beautiful, it's also the most controversial material used in fashion today. Its production involves extreme cruelty to animals and a growing number of consumers find it impossible to justify the suffering of other creatures for the sake of fashion. This is why the market for synthetic alternatives has grown so much.

Fake fur often looks and even feels like the real thing. However, many designers use versions that come in colors you'd never find in nature. Bright green, pink or blue fur trimmings can add an element of fun to a garment and one company has now taken it further by selling creations that glow.

To create the effect, tiny neon lights are woven by hand into the fabric so that they're nestled among the furry synthetic fibers. They're connected to a battery pack that's hidden within the garment and these batteries make them light up. When the garment needs washing, you only have to take out the batteries and then hand wash the fabric in a gentle detergent, preferably one specifically for delicate and woolen fabrics.

There is a wide variety of designs available. For true luxury and warmth, you may want a jacket or full-length coat. If you prefer something a little more subtle, a vest or a scarf might be just the thing for you. For something a little more racy, you can opt for a fur-trimmed corset or a fluffy bra. Men can join in the fun too with designs specifically aimed at them.

There are wonderfully fun and light-hearted designs available too. If you're looking for a striking Halloween costume, you can simply add a lit-up tail and a hood with ears like an animal's. Western hats with fur trim are perfect for your inner cowboy or if you'd like to be a fairy or butterfly with a difference, you'll love a pair of lit-up wings.

ElectroFur designs can be worn anytime, anywhere as long as you don't mind turning heads. The company has several design ranges available on their website so you can find that perfect piece for the next music festival or even to go with your prom outfit. No matter how or where you wear your purchase, though, you're sure to have all eyes on you so make sure you have a smile to match the glow that is coming from your outfit.




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