At the beginning of 2000's, the music business, in particular the communities of hiphop and rnb, noticed the appearance of what we now call the "super music producers", accounting for leaders: Dr. Dre, Timbaland, Rodney Jerkins or The Neptunes.
What is a "super producer"? Okay, the most reliable answer of their difference with a "simple" producer should take on the example of what we call a "supermodel" in fashion, such as Cindy Crawford, Claudia Schiffer or Naomi Campbell. You know these renowned super-models as well as everybody else and you can see all of them on almost all the catwalks. To be brief: safe values.
This became the very same thing in the music business: there were "big" producers, safe values, that led entirely the projects and were desired by the most renowned singers or rappers. It was usually more safe for a record company to exploit a reputable music producer compared to a novice. The recognized one delivered a plenty of of winning singles, in theory. Due to the fact at that moment regularly big producers sold discs.
But, the music industry, after the start of the decade changed. To begin with, most people don't really pay money for disk nowadays.
Consequently the record labels give much lesser money for a project. And of course, record labels shall no longer be willing to put money between $ 100 000 to $ 300 000 for one single beat, as was the case during the period of the golden time period of music producers. The discs not sell and the internet starts to develop. To do something about illegal downloading of their artists, record companies create or merge with statutory download technologies and try to push their existence in this internet scene, that has been getting out their control for such a long time.
But the improvement of the web has permitted the surfacing of abundant anonymous producers as good as, if not superior to, "Super Producers".
Those producers have paying attention to the developments of the Internet, that has permitted them to sell their beats online. Making it possible for them to reach and work with singers or rappers on any local scale as well as a world one. A producer from Canada can advertise beats to singers in Japan. It is now less complex for them to get a really good authority with a career. For the artists, this makes a great difference! They are able to buy beats online in their own home for their album, EP or perhaps mixtape for good prices; not really those applied by the "super producers".
Record companies pay a specific attention to this brand new business. They buy beats online as well. And right now we can observe that some web producers are getting signed by majors.
The golden time period of super producers such as the epoch of super mannequin disappears gradually, giving way to this modern sector driven by producers who, generally, have practically nothing to envy to the "super producers".
What is a "super producer"? Okay, the most reliable answer of their difference with a "simple" producer should take on the example of what we call a "supermodel" in fashion, such as Cindy Crawford, Claudia Schiffer or Naomi Campbell. You know these renowned super-models as well as everybody else and you can see all of them on almost all the catwalks. To be brief: safe values.
This became the very same thing in the music business: there were "big" producers, safe values, that led entirely the projects and were desired by the most renowned singers or rappers. It was usually more safe for a record company to exploit a reputable music producer compared to a novice. The recognized one delivered a plenty of of winning singles, in theory. Due to the fact at that moment regularly big producers sold discs.
But, the music industry, after the start of the decade changed. To begin with, most people don't really pay money for disk nowadays.
Consequently the record labels give much lesser money for a project. And of course, record labels shall no longer be willing to put money between $ 100 000 to $ 300 000 for one single beat, as was the case during the period of the golden time period of music producers. The discs not sell and the internet starts to develop. To do something about illegal downloading of their artists, record companies create or merge with statutory download technologies and try to push their existence in this internet scene, that has been getting out their control for such a long time.
But the improvement of the web has permitted the surfacing of abundant anonymous producers as good as, if not superior to, "Super Producers".
Those producers have paying attention to the developments of the Internet, that has permitted them to sell their beats online. Making it possible for them to reach and work with singers or rappers on any local scale as well as a world one. A producer from Canada can advertise beats to singers in Japan. It is now less complex for them to get a really good authority with a career. For the artists, this makes a great difference! They are able to buy beats online in their own home for their album, EP or perhaps mixtape for good prices; not really those applied by the "super producers".
Record companies pay a specific attention to this brand new business. They buy beats online as well. And right now we can observe that some web producers are getting signed by majors.
The golden time period of super producers such as the epoch of super mannequin disappears gradually, giving way to this modern sector driven by producers who, generally, have practically nothing to envy to the "super producers".
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