This week's tip is all about content creation for your Youtube channel. First, let's start with probably the most popular forms of videos that people produce on Youtube. You could have Powerpoint or Keynote presentations, screencasts, stuff from Fiverr like animations, paper clipping and drawings and naturally, the most used and that is presenting in front of the camera. Now you understand the forms of videos that you can establish, here's our 4-step formula to help you make better videos for your business.
Step one is the Opener. This is the most essential part of your video. Statistics show that most videos are closed within the first 5 seconds of them starting. So you should do something that's able to capture the audience's attention immediately. And this is what we call a Patter Interrupt in marketing. Instead of wasting your first 5 seconds of your video on like a logo or like an animated title, you want to do something different. A great example of Pattern Interrupt is simply just - "In this video, you're going to learn XYZ".
Step two is the Introduction. Now that's where you can put your marketing. If you have an excellent animated logo for your title, that would be ideal, you should use that. If you can't, you can be resourceful. You can hold up a small note with your logo. In this component of the introduction, what you need to do is give out things like your name, your company, the name of your TV show. So say for example - "Hi, my name is James and welcome to James' Mowing. I'm the founder of James' Mowing Company and this show is all about how to cut your grass the proper way."
Step three is the Body of your show. This is where you give all of the content that your viewers want. Lots of keyword research in our previous video will help you determine what you wish this part to be about. Step four is the Call To Action. Every video must have a strong call to action at the end of it. There's no point creating videos just for the sake of producing videos. We must have a purpose or a reason why you're creating this video. So at the conclusion of each video, produce sure you tell your viewers what it is you'd like them to do. Whether it's to subscribe to your Youtube channel, to sign up to your email list or to purchase a product or service that you have.
And finally, the most essential rule about online video, the shorter the videos, the better. We find videos that are about 2-3 minutes long, perfect. And now, let's get onto this week's challenge. This week's challenge is to create a video using our 4-step formula. So that is Opener, Branding, Body and Call To Action. V:5
Step one is the Opener. This is the most essential part of your video. Statistics show that most videos are closed within the first 5 seconds of them starting. So you should do something that's able to capture the audience's attention immediately. And this is what we call a Patter Interrupt in marketing. Instead of wasting your first 5 seconds of your video on like a logo or like an animated title, you want to do something different. A great example of Pattern Interrupt is simply just - "In this video, you're going to learn XYZ".
Step two is the Introduction. Now that's where you can put your marketing. If you have an excellent animated logo for your title, that would be ideal, you should use that. If you can't, you can be resourceful. You can hold up a small note with your logo. In this component of the introduction, what you need to do is give out things like your name, your company, the name of your TV show. So say for example - "Hi, my name is James and welcome to James' Mowing. I'm the founder of James' Mowing Company and this show is all about how to cut your grass the proper way."
Step three is the Body of your show. This is where you give all of the content that your viewers want. Lots of keyword research in our previous video will help you determine what you wish this part to be about. Step four is the Call To Action. Every video must have a strong call to action at the end of it. There's no point creating videos just for the sake of producing videos. We must have a purpose or a reason why you're creating this video. So at the conclusion of each video, produce sure you tell your viewers what it is you'd like them to do. Whether it's to subscribe to your Youtube channel, to sign up to your email list or to purchase a product or service that you have.
And finally, the most essential rule about online video, the shorter the videos, the better. We find videos that are about 2-3 minutes long, perfect. And now, let's get onto this week's challenge. This week's challenge is to create a video using our 4-step formula. So that is Opener, Branding, Body and Call To Action. V:5
About the Author:
Learn how to make good Youtube videos using this simple 4-step formula. Visit Five Minute Video Marketing to boost your Youtube videos now!
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