Wednesday 27 November 2013

Approaches To Advertising Of The Maui Made Products

By Georgia Diaz


The promotional of the various Maui made products is conducted by the Maui Chambers of Commerce. The chambers of commerce is having various ways of doing the promotion. This article looks at the various way of the chambers of commerce is using to promote the Maui made products.

The first one is through business networking. This involves offering the various business opportunities for the manufactures to market their products and companies. For instance there is the monthly business after hours which is a programme aiming at providing such opportunities for networking. The chambers also organize the various luncheon and breakfast meetings which brings together the various players in the manufacturing industries. This also gives the manufactures opportunity to unveil their new products to the potential customers.

This committee is the one responsible for promoting the business network for the manufactures in Maui. The committee normally organizes various events such as business after hours, luncheon, the mayors breakfast as well as the governors breakfast. All these provide an opportunity where different people can meet and network with each other. The networks they create help them to expand on their market. The network also helps them to benchmark with other manufactures hence improve on their produces.

The other committee is the Made in Maui Trade Council. This is another essential committee which plays an important role in the advertisement of the Maui made products. This committee has developed a logo to be used as identification and a brand for all the products their members manufacture. This then enables people to easily identify them with the market.

The committee also organizes for international trade shows where people are invited all over the world and then the manufactures are given opportunity to show their products during the trade fare. It is also important to note that the committee also runs a website which can be accessed over the world. In the website, the manufactures who are members of the chambers of commerce are given some listings were they can also market their products as well.

The other committee is the Chamber Political Committee. This committee plays the role of promoting through legislative and economic action. Legislations are made by the politicians at both levels of government. The committee give an input to the legislation being legislated at the county level, the state level and the federal level as well. They ensure that the legislations enacted are friendly to the business community. The chambers also organize various informational forums to act as economic action.

It is also necessary to note that in order for all these approaches to be workable, there is need that the manufactures need to have some protection in law in form of legislation. The chambers for commerce therefore also created a committee known as the chamber political committee to look into the various legislations and give recommendations before they are passed into law. The committee therefore works with the county legislative body, the state legislative body and the federal legislative body in ensuring that the manufactures are accorded the necessary protection.

Another committee is on the events and membership. This committee ensures that the members benefit from the approaches being taken by the chamber to advertise on their goods. There is also another special committee on marketing and handling public relations. These are some of the approaches to advertising of the Maui made products




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