Thursday 27 June 2013

Learn The Ins And Outs Of Running A Successful Music Website

By Clyde Johson


If you enjoy a good challenge and love seeing the end result, then designing your own music information website might be a great thing for you to do. Instead of paying a lot of money for someone else to do the work, you can learn how to build a website and will then have the knowledge to maintain the site. To help you get started, check out the following information on building a successful music site.

A breadcrumb lets you know the path or clicks that you took on the site in order to get to the page you are on. Breadcrumbs create a trail. The trail should be near the top of each page. This makes the site much more user friendly. The visitor does not have to back track and guess what clicks they made to get where they are.

Promoting online with SEO, link exchange, and online marketing is great, but don't forget to promote offline, too. By putting your music information website address on business cards, letter heads, and other print advertising will also get people to know that it's a real business in the real world, also.

When a user encounters a bad page, they encounter a 404 page. Use this as an opportunity to link them to your home page etc. If you use a traditional 404 page all your visitors will get is an error message may even navigate them away from your page. Make sure the traffic comes back to your page.

A music information website without contact information is unlikely to survive. Maintain a dedicated contact page with your email, a phone number and a physical address if your business has one. Providing this information to your customers helps them to see your site as a legitimate business.

Communications with users should be prompt to ensure they are satisfied and will return. Questions should have thorough answers and disputes resolved quickly. The image of your music information website should be kept positive by avoiding negative PR. Sending news feeds and a newsletter about what is happening at your websites and contacting them regularly will help. They will feel as if they are being kept in the loop.

Your social media profiles should always be buzzing whenever you load new content onto your site. Tweet, Facebook update, and post on any other social media to alert your users and fans to the update. You can gain hundreds of views with only seconds of work with the magic of social media.

Answers to concerns and questions are sought online. The answers should be available up front. They will have a reason to revisit your site the next time they are looking for information if you make it clear your music information website offers the exact things they are seeking.




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