Saturday, 9 March 2013

Super Music Producers : The Beginning Of A New Era

By Dyhia Ekalle


Starting in early 2000's, the music business, most notably the communities of hiphop and also rnb, noticed the beginning of what we now call the "super music producers", accounting for leaders: Dr. Dre, Timbaland, Rodney Jerkins or The Neptunes.

What is meant by a "super producer"? Okay, the proper description of their difference with a "simple" producer will take on the demonstration of what we call a "supermodel" in fashion, for instance Cindy Crawford, Claudia Schiffer or even Naomi Campbell. You know those famous models as well as everybody else and you can see them on each of the catwalks. In brief: safe values.

This was the very same thing in the music industry: there have been "big" producers, safe values, that driven all of the the projects and were needed by the most universally known singers and also rappers. It had been usually easier for record label to use a famous music producer as compared to a novice. The reputable producer provided a countless of powerful singles, in theory. Considering that at that time generally big producers sold discs.

But, the music industry, since the starting of the decade totally changed. First, many people don't actually pay cd nowadays.

So the record labels invest noticeably less budget for a project. And clearly, record labels are not ready to get engaged between $ 100 000 to $ 300 000 for one single beat, as was the situation in the time of the golden time period of music producers. The disks tend to not sell and the internet develops. To defeat illegal downloading of their artists, record companies create or connect with statutory download systems and want to force their visibility on this internet place, that has been getting out their control for such a long time.

But the improvement of the web also has made possible the coming up of an abundance of not known producers as good as, if not greater than, "Super Producers".

These valuable producers have focused on the expansion of the Web, which has helped them to sell their beats online. That allows them to communicate and work with artists on any local scale as well as a global one. A producer from Atlanta can now provide beats to some-one in Japan. It is actually now simple for them to get a solid recognition with a career. For the artists, this makes an impressive difference! They can buy beats online from home for their album, EP or mixtape for affordable prices; certainly not those practiced by the "super producers".

Record labels pay a particular awareness of this brand new sector. They buy beats online too. And recently we can easily see that a number of these internet based producers are getting signed by majors.

The great time of super producers such as the era of super model disappears bit by bit, allowing option to this modern market led by producers who, often, have absolutely nothing to envy to the "super producers".




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