Friday, 1 March 2013

Super Music Producer Are No Longer Needed...Well, Almost !

By Zara Demetrios


At the start of the 2000's, the music business, most notably the communities of hiphop and rnb, resulted in the beginning of what we call the "super music producers", accounting for frontrunners: Dr. Dre, Timbaland, Rodney Jerkins and also The Neptunes.

What exactly is a "super producer"? So, the better explanation of their difference with a "simple" producer might possibly take on the example of what we call a "supermodel" in fashion, for example Cindy Crawford, Claudia Schiffer or Naomi Campbell. You know those prominent super-models as well as everyone else and you can see all of them on all the catwalks. In short: safe values.

This became the identical thing in the music industry: there had been "big" producers, risk free, that directed completely the projects and were demanded by the most well recognized singers or rappers. It had been always easier for a record company to exploit a popular music producer instead of a newbie. The famous producer furnished a large number of winning singles, in theory. Given that at that time normally big music producers sold discs.

However, the music business, since the beginning of the decade totally changed. To start with, people don't really decide to buy disc nowadays.

Then the record companies invest much less budget for a project. And of course, record companies shall no longer be looking to purchase between $ 100 000 to $ 300 000 for just one single beat, as was the situation during the period of the golden time of music producers. The disks not sell and world-wide-web grows. To defeat illegitimate downloading of their artists, record companies develop or align with with statutory download tools and decide to enforce their visibility in this online scene, that has been getting away their control for way too long.

But the increasing use of the internet has has permitted the growing of a lot of not known producers as good as, if not superior to, "Super Producers".

A lot of these producers have paying attention to the growth of the Web, which has enabled those to sell their beats online. Giving them to communicate and work with artists on any local scale as well as a global one. A producer from New york will now be able to promote beats to songwriters in Japan. It most certainly is now a lot easier for them to gain an excellent recognition to get a career. For the artists, this makes a big difference! They are able to buy beats online at home for their album, EP or mixtape for reasonable prices; certainly not those practiced by the "super producers".

Record labels pay a special interest on this new business. They buy beats online as well. And most recently we are able to observe that some of these web producers are receiving hired by majors.

The great time period of super producers such as the age of super model disappears gradually, delivering way to this modern market led by producers who, generally, have absolutely nothing to envy to the "super producers".




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