Tuesday, 9 April 2019

Event Promotion And Live Event Production Company

By Sarah Reed


When it comes to producing concerts and other events, there are different ways in which to do so. In most cases, a live event production company takes care of most of the work. As such, this article provides information on the tools and techniques used to produce such an event.

Whether hosting a ballet, concert, modern dance, theatrical operatic or other production, there are a lot that goes into creating a successful event. For example, most require communications equipment, sound, transport, packaging, staging, special effects and other work. Most often, each of these areas are taken care of by different companies or individuals while others use a single production company which sets up all aspects of the event.

Live music and theater have a long history of sound and visual presentations. While video is more recent than sound, both are often required in live productions. Both technologies began with the first talking film, though sound has been around much longer than video presentations shown during concerts and laser light shows.

In fact, sound reinforcement has been around since 1927 when sound was added to the Jazz Singer, the first talking film. Later, the first public address system which could be amplified in outdoor settings as developed, becoming the first large scale sound system in the 1930s.

Bill Graham assisted the historic Fillmore in San Francisco, California when a sound system was needed which could be changed out quickly. During that time, Bill Graham also founded FM productions, one of the first producers of concerts of live performances in the area. The production company became very popular with musicians involved in the Bay Area music scene, including the Grateful Dead.

By 1976, the production company and musicians in San Francisco were embroiled in a debate over different types of sound equipment. For, some thought the horn loaded enclosures were best while others thought arrays or distributed arrays worked better. In any case, most bands went on to create individual sound systems whether provided by band management or a local productions company.

The production business has changed a great deal since that time. For, basic standards now define a number of policies and procedures which most current production companies agree are the best in the business. Whereas, independent productions companies often work directly with musicians to create a scene akin to that of promoter Bill Graham.

Bill Graham was a concert promoter from the 1960s until 1991 at which time a helicopter crash took the promoter's life. As a child, the promoter escaped the Nazi invasion in Germany when being sent to France. After which, the young boy became a foster child living in Bronx, New York.

Bill attended high school and college in New York and obtained a degree in business. Then, in the early 1960s, Graham relocated to the Bay Area of California and started a career promoting and producing live events. The first group to hire Bill Graham was a group of politically inspired comics, The San Francisco Mime Troupe in the early 1960s, a group that is still active and performing on a regular basis.




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