To photograph apparel is totally different to taking pictures of landscapes or other objects. As a clothing photographer, you are required to have a particular skill set, where you need to be able to understand movement as well as structure. You need to know at the end of the day exactly what your image is saying to the person looking at it.
Someone taking photographs of clothes may very well be working with the designer of said clothing. As such, it's important to liaise with the designer and know exactly what he or she wants when it comes to the final depiction of their work. A designer's brand image or aesthetic may require a specific type of setting.
The very first thing to do is to know about the piece you are photographing. You would be using a completely different setting for a red carpet gown than you would for, say, active wear. This also includes the type of model you would use, the types of poses and expressions you would want and other factors.
You can photograph clothing in a studio or at a location. Shooting in a studio gives you the upper hand when it comes to controlling the lighting. Lighting, as anyone who takes pictures would know, is a major part of creating the perfect shot, and would be a huge contributor to the best possible image of any outfit.
Shooting on location, however, is very good for shots that require ambiance or atmosphere. This is relevant to apparel that needs the additional selling point. For example, swimwear becomes even more attractive when the model is positioned in a beach or pool setting, or something tropical to convey the concept of vacation and relaxation. Sporting apparel sells better when photographed in motion or in action.
Not all clothing must be photographed exactly as intended. This means that it can sometimes make quite a statement to juxtapose a certain item of clothing with a completely different setting than it would normally be seen in. A well-thought-out campaign with strong imagery could set a brand apart from its competitors by doing just that.
You may not even be interested in doing photo shoots, but still want to photograph outfits in action. This means that runway photography may be your calling, which is a huge market considering the numerous runway events that happen throughout the year. You would be photographing from the pit. You would also need to take several shots of the same outfit to ensure you have a good set of options to choose from that depict the garment as best as possible.
Taking pictures from the runway is a hugely important task. It requires that the individual understand movement, angles and also timing, as the runway is where pieces first begin selling and gaining popularity among consumers and media. This is the photographer's opportunity to make any outfit look like a million dollars with the perfect shot. These are the images that will then be presented to the world following a runway show, so they can make or break sales for a designer.
Someone taking photographs of clothes may very well be working with the designer of said clothing. As such, it's important to liaise with the designer and know exactly what he or she wants when it comes to the final depiction of their work. A designer's brand image or aesthetic may require a specific type of setting.
The very first thing to do is to know about the piece you are photographing. You would be using a completely different setting for a red carpet gown than you would for, say, active wear. This also includes the type of model you would use, the types of poses and expressions you would want and other factors.
You can photograph clothing in a studio or at a location. Shooting in a studio gives you the upper hand when it comes to controlling the lighting. Lighting, as anyone who takes pictures would know, is a major part of creating the perfect shot, and would be a huge contributor to the best possible image of any outfit.
Shooting on location, however, is very good for shots that require ambiance or atmosphere. This is relevant to apparel that needs the additional selling point. For example, swimwear becomes even more attractive when the model is positioned in a beach or pool setting, or something tropical to convey the concept of vacation and relaxation. Sporting apparel sells better when photographed in motion or in action.
Not all clothing must be photographed exactly as intended. This means that it can sometimes make quite a statement to juxtapose a certain item of clothing with a completely different setting than it would normally be seen in. A well-thought-out campaign with strong imagery could set a brand apart from its competitors by doing just that.
You may not even be interested in doing photo shoots, but still want to photograph outfits in action. This means that runway photography may be your calling, which is a huge market considering the numerous runway events that happen throughout the year. You would be photographing from the pit. You would also need to take several shots of the same outfit to ensure you have a good set of options to choose from that depict the garment as best as possible.
Taking pictures from the runway is a hugely important task. It requires that the individual understand movement, angles and also timing, as the runway is where pieces first begin selling and gaining popularity among consumers and media. This is the photographer's opportunity to make any outfit look like a million dollars with the perfect shot. These are the images that will then be presented to the world following a runway show, so they can make or break sales for a designer.
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