Friday 28 November 2014

Fashion Alchemy Is Now A True Ideal For Design Gurus Everywhere

By Tom Brady


There are a few very responsible designers out there. The Fashion Alchemy company is owned and creatively driven by Trish Hinders to produce nature friendly clothes. Trish is inspired by her many visits to India, where she also developed a profound appreciation of spirituality and yoga. The fabrics used in these stunning designs are also of Indian origin.

One of the most important sources of stimulation and supply for this contemporary designer's work is the traditional Indian silk sari. The sari (or saree or shari) is a female garment commonly worn throughout South Asia for many years and increasingly often in countries in Europe that have seen mass immigration from the Indian sub-continent. Saris are made from a single piece of material that can be between 5 and 9 yards long and 2 to 4 feet wide.

Trish re-uses this vibrant cloth in her Sitara collection of environmentally-friendly tailoring and accessories. These beautiful drapes symbolise the native cultures of Sri Lanka, Bangladesh and India. When women discard their aging saris in favour of newer patterns (in this day and age ever more composed of synthetic fibres), Sitara purchases the garments disposed of and reprocesses them to craft eye-catching new creations.

The word "sari" derives from the ancient Sanskrit language, where it was known as a "sati", the term for a strip of material. Saris can be traced as far back as the Indus Valley civilization which dominated the western Indian sub-continent from 2,800 to 1,800 BC. These exquisite drapes exposed the midriff as the navel is believed to be the sacred source of creation and life.

Hinders also takes insights from the physical, spiritual and mental aspects of the practices of the yoga philosophy. Not only does she produce practical pieces for those performing the physical exercises of this discipline, but she also teaches the ideas of yoking together body and mind in attire and as a means of transforming the corporeal and spiritual aspects of the individual into something superior. Devotees of yoga believe that energy is channelled through the body to concentrated chakras.

A respect for energy is fundamental to Trish Hinders production concept. This is evident in her commitment to sustainability and in her belief that one's attire can bolster vitality, promote personal growth and boost consciousness. Ecological concerns are paramount in the choice of materials used by Sitara.

Eco-friendly fashion is intended to make wearers reassess the ecological effect that their preference for particular clothing can have. Stylists going down this green route understand that this is our only planet and that we must take care of it. Dressmaking must not come at the cost of the earth.

The brand is just one of the leading establishments to have embraced the ideals of "fair ware". Others include Ungalli, Ecoology Amorosa and Shamanic Nights. These labels are proud to sell socially conscious fashions produced by staff in decent work environments, earning a living wage and using sustainable substances. This fusion of fashion and green concerns has to be a future growth industry if we wish to conserve our natural resources.




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